Details

How to Communicate Your Research to the Media

How to Communicate Your Research to the Media
0/5 based on 0 votes.
science reporterFairerScience has two good articles on how to present your scientific research to journalists in a way that will help them convey the main points to readers. In KISI (Keep It Simple and Interesting): Journalists' Advice to Researchers, FairerScience recommends that you simplify your story for the journalist, or risk having the journalist simplify it for you, possibly leaving out important points and caveats. Also, have a few good jargon-free quotes or soundbites prepared, since the journalist will only publish your direct quotes, not quotes from your article. Don't forget, any good journalist will cross-check your work with other scientists in your field. You can help them and yourself out by having names and contact information for the experts in your field. In KICI (Keep It Careful and Intelligent): Researchers' Advice About Journalists, FairerScience offers tips on how to be your own best public relations rep by being careful about what you say to journalists and avoiding 'gotcha' moments that could lead to public embarrassment or worse. KICI's first bit of advice is that you know the journalist's perspective on the subject before you agree to do an interview. Also, have your main points prepared in advance and don't be afraid to use them in multiple interviews. Keeping a consistent message will help you get your important points across to the audience.
Submitted by elementlist on Sep 07, 2006
684 views. Averaging 0 views per day.

Post Reply



Quick Comment

Your Name:
Comment:


Click a smilie to insert it into your message. You may use BB Codes in your message.
Spam Prevention:

Quick Search

Statistics

3,012 listings in 21 categories, with 2,267,212 clicks. Directory last updated Sep 12, 2023. Welcome Amara Fatima, the newest member.