How to Communicate Your Research to the Media

FairerScience has two good articles on how to present your scientific research to journalists in a way that will help them convey the main points to readers. In KISI (Keep It Simple and Interesting): Journalists' Advice to Researchers, FairerScience recommends that you simplify your story for the journalist, or risk having the journalist simplify it for you, possibly leaving out important points and caveats. Also, have a few good jargon-free quotes or soundbites prepared, since the journalist will only publish your direct quotes, not quotes from your article. Don't forget, any good journalist will cross-check your work with other scientists in your field. You can help them and yourself out by having names and contact information for the experts in your field. In KICI (Keep It Careful and Intelligent): Researchers' Advice About Journalists, FairerScience offers tips on how to be your own best public relations rep by being careful about what you say to journalists and avoiding 'gotcha' moments that could lead to public embarrassment or worse. KICI's first bit of advice is that you know the journalist's perspective on the subject before you agree to do an interview. Also, have your main points prepared in advance and don't be afraid to use them in multiple interviews. Keeping a consistent message will help you get your important points across to the audience.